Dear TheVeganKind supporters and customers, we are happy to announce that we are launching a crowdfunding campaign on Seedrs!
It’s been over 6 years since we started our vegan business journey by launching our first vegan subscription box. We began our work with a mission of making a vegan lifestyle easily accessible to all. We started with a lifestyle subscription box and we experienced an overwhelming demand from our customers so we decided to expand our offering to beauty boxes as well. Currently, we send several thousand subscription boxes out every month.
In 2016 we opened a full online store willing to deliver speciality vegan products all over the UK.
Today TheVeganKind is the biggest vegan online supermarket in the country. We stock over 4,500 100% vegan products. We offer plant-based food, ethical and cruelty-free beauty, fashion, gifts and household goods. We have the largest vegan cheeses and plant-based meat collection available online. In 2019 we shipped out over 130,000 orders and have amassed over £5.6m in revenue since the company’s inauguration.
Veganism has become a mainstream lifestyle trend in the UK and today, vegan products are not only consumed by vegans. The truth is, over 90% of vegan and plant-based products and meals sold last year were purchased by non-vegans. UK vegan product launches have doubled during the past two years, making Britain the world leader. Analysts confirm that the trend would further develop in the next two years. Demand for vegan products will grow as customers care more about climate, environment and animal welfare.
At TheVeganKind, we launch new products and brands every week and between 40 and 80 new offers every month.
We want TheVeganKind to be the synonym of ethical business approach and kindness for the world. We deliver our products in boxes which are made from environmentally friendly, 100% recycled material and we removed plastic from our packaging materials. Instead, we use eco-friendly paper void fill and we ship a portion of our supermarket orders in other recycled boxes that we receive stock in, as part of our 'reuse, reduce, recycle' policy.
We donate money from each monthly Lifestyle Box to a different animal-related charity and also from each beauty box sold to Dr Hadwens Trust.
Our co-Founder and CEO, Scott McCulloch, said, “We completed a successful rewards-based crowdfunding campaign at the back end of 2018 and we got lots of questions asking when we would be doing an equity raise and when customers could buy shares in TheVeganKind. We are delighted to announce that the time has now come. Our community is at the heart of absolutely everything we do and we are completely focused on improving access to a vegan and plant-based lifestyle. The support that we’ve received to date is nothing short of extraordinary and we can’t think of a better way to say thank you than to give our community a chance to join us for the next step of our journey and be a part of the future of food.”
This campaign will let you support and invest in our business and help us expand to improve the accessibility of the vegan lifestyle to more people across the UK.
If you are interested in hearing more about the campaign you can register your interest here https://thevegankind.seedrs.co...