Veganuary - the most popular vegan charity in the UK has launched a crowdfunding campaign to get the first-ever Veganuary TV advert on air. The ad will be the first pro-vegan add to air on British mainstream television. The idea is to reach the largest audience possible.
Every donation made in the next week will be doubled as part of The Big Give's Christmas Challenge - the UK's biggest match funding campaign but there is only one week to raise the money.
The advert has been produced together with Kolle Rebbe agency and film producer Fabian Weigt. Veganuary says their ad is “fun, funny and non-judgmental, yet is guaranteed to make people question how comfortable they truly are with their food choices.”
“We all know the power of TV advertising to capture people’s attention and influence their behaviour, so getting the first pro-vegan ad on TV will be a major milestone for our movement. Our crowdfunding campaign gives everyone a chance to play a part in making it happen.” - says Toni Vernelli, the Head of Communications at Veganuary.
“Thanks to the Big Give every pound donated will have double the impact, but we only have a week to raise the £40,000 needed to get this bold, fresh and compelling ad in front of millions of people and inspire them to try vegan this January and beyond. Your support could help make history.” - she added.
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