Vegan Food & Living magazine published the results of The Big Vegan Survey 2019.
More than 8300 people from all over the UK had completed the survey in October. The idea was to find out more about the people who went vegan, what products they like, what products they don’t like, where they do their shopping and what their favourite supermarket is.
From the results we learnt that 11% of the UK vegans buy online. We are also happy and delighted that the readers of the magazine classed TheVeganKind for the best online experience. That convince us that we have the best customers in the UK. <3
Who are the British vegans and why did they go vegan?
85% are female and 64% are aged 25-54.
65% describe themselves vegan, while 11% preferred the term plant-based, 8% were vegetarian and 5% vegan curious.
Only 12% who classed themselves as plant-based have followed the lifestyle for over 5 years, comparing to 34% who have been plant-based for less than a year, that means that the term 'plant-based' has only become popular lately
75% of people have only adopted the vegan or plant-based lifestyle in the last 5 years
In general 71% indicates animal welfare as the main reason for going vegan. However, recently the environment has become more important - 39% said the environment was their biggest motivation. For 36% health is the most important reason to change diet.
What do they think about the quality and availability of vegan products on the market?
84% of people think there is a good selection of plant milks
The vegan cheeses however needs improvement. Only 22% think that vegan cheese is any good, with 29% classing it as poor.
44% of people don’t know which egg replacements are available in the UK
46% would like to see a bigger selection of ready sandwiches
23% of people think it’s OK to go to the meat aisle to pick up their meat alternatives if it meant there was more chance that meat eaters would try them. Only 11% said they would never go to the meat aisle. 31% would prefer meat alternatives to be placed in the free-from aisle as well as the meat aisle.
Where do they get their lunch?
81% of people make their own lunch on an average working day, compared to 7% who buy from a supermarket and 2% who buy from a chain café.
Do they go to popular fast food chains?
57% of people would never eat at KFC, even if they introduced more vegan options. This compares to 43% who would never go to McDonald’s and 36% who would never go to Nando’s.
The results of The Big Vegan Survey 2019, presented by Vegan Food & Living, are based on 8300 people who completed the full survey.