People for the Ethical Treatment of Animals (PETA) just announced that it bought a stake of Starbucks. The animal rights organisation has become a shareholder of Starbucks Corporation and will be fighting for 'vegan milk rights' on annual board meetings.
PETA wants Starbucks to stop surcharging customers for plant-based milk for coffee and other drinks. Starbucks is charging extra customers who opt for soy, almond, oat and coconut milk instead of cow’s milk.
The animal rights group says it’s unfair to target customers who refuse to drink dairy milk “to reduce methane-gas emissions,” because “a single cow emits more of these harmful gases than a car does.”
“Many coffee drinkers are lactose intolerant, and PETA is intolerant of cruelty to cows, which is why charging extra for soy and nut milks is hard to swallow,” said Tracy Reiman, the group’s executive vice president.
“PETA is heading to Starbucks’ boardroom to urge the company to end this unfair surcharge.”
So far, PETA has purchased shares in several global companies that may have cruel practices against animals or controversial influence on environment and society. The organisation is a shareholder of giants such as General Electric, Johnson & Johnson, Pfizer, Bayer, Proctor & Gamble, and Facebook.
According to PETA, shareholder resolutions are a powerful means of influencing the management and investors of companies engaged in animal testing and forcing those businesses to develop and implement cruelty-free test methods.