The Queen guitarist Brian May is going vegan for Veganuary.
The legendary rock star announced his decision on his Instagram account last weekend.
May is a long-time animal rights activist and environmentalist and this year he has decided to support the Veganuary campaign. He is going to ditch meat and dairy for the whole month of January.
He wrote: “This is my announcement of intent. Starting on the first of January this coming year I will be doing VEGANUARY. Which means I will eat only vegan food for that month.
“After that, I will take a view on whether to continue or not. I’ve already got the support of some friends who are going to join me and compare notes as we go along.
“If any of you folks out there are hovering on the edge out there and want to join me too, I’d be delighted. We can mutually support each other!
“My reasons? 1) to lessen the suffering of animals. 2) To lessen the load on our groaning planet. 3) for my health.
“And as an animal campaigner, it has been bothering me for a while that I still eat animal-derived food, that has caused indignity and pain to a non-human animal."
Brian is joining other celebrities who are supporting Veganuary this year, including Paul McCartney, Joaquin Phoenix and Chris Packham.
Toni Vernelli, Veganuary’s Head of Communications, said: “Veganuary 2020 was already shaping up to be the biggest year yet with one person currently signing up every 4 seconds!
“But just when we thought it couldn’t get any better, the legendary Brian May is taking part and urging people to join him. Gregg’s is definitely going to need more vegan sausage rolls!”