Following a new diet is one of the most popular New Year’s resolutions.
Every January, comparison platform finder.com conducts research trying to find out what are the dietary intentions of the Brits for the next year.
According to the platform, this year 12 million Brits say that they will give up eating meat by 2021.
The website claims 6.7 million Brits say they follow a completely meat-free diet already. This would mean 5.3 million join them over the next 12 months
The vegetarian diet is still the most popular in Britain. Over 2.5 million Brits are hoping to ditch meat and fish by the end of this year, which would take the total number of vegetarians to almost 6 million.
Over a million people intend to become vegan over the next 12 months. The research estimates that since the beginning of 2019, the number of vegans in the UK increased by 419,000 (62%). And this number is expected to double, reaching 2.2 million by the end of 2021.
The website found out that people are struggling to completely give up meat.
In Finder’s research last year, 11.7 million Brits said they would stop eating meat by 2020, but only 5% were able to stick to a strict meat-free diet.
The survey found out that there are more women than men who do not consume meat (3.9 million vs 3.7 million). However, this year more men than women are planning to go meat-free (11% vs 9%).
Millennials are the most meat-free generation at the moment – 15% of this generation said that they currently go without meat. By 2021 gen Z could have overtaken millennials though, with 35% of gen Z aiming to be meat-free compared to 32% of millennials.
Georgia-Rose Johnson, shopping and travel specialist at finder.com said: “Although quite a lot of people seem to have struggled to make the permanent switch to a meat-free diet over the past 12 months, this year’s findings echo our previous research in showing that adopting a veggie diet is a high priority for the UK.
“Meat-free diets and being ‘flexitarian’ are getting more media exposure than ever so you would expect these positive trends to continue growing. If you don’t eat meat already, or are thinking of doing so, then Finder’s recent study into ‘the most vegan-friendly city in the UK’ showed that most cities have a good range of options available for vegans.”
You can see the whole report here: https://www.finder.com/uk/uk-diet-trends