Kat Von D has announced she will no longer be involved with her vegan makeup company.
The vegan cosmetics brand will now go by the name KVD Vegan Beauty.
The brand which was founded by the famous tattoo artist 12 years has now a range of over 250 products.
Von D sold her shares to the beauty conglomerate Kendo which also owns Marc Jacobs Beauty, Fenty Beauty and Ole Henriksen. Kendo will be now the brand’s sole owner.
Kat Von D said she wants to focus on mothering her 1-year-old son, Leafar Von Drachenberg Reyes, and other creative projects such as her music career and recently launched vegan shoe brand, Von D Shoes.
The tattoo queen announced the news on her social media accounts.
“This past year has been one of great change for me,” she wrote in an Instagram post.
“As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the spring, followed by an international tour!” she said.
“As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity,” she continued. “It’s hard to admit this, since I’ve always said ‘You can do everything and anything.’ But I don’t think admitting one’s limits is a bad thing.”
“This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and Kendo is primed to do just that,” she said.
Von D assured her fans and customers that the brand will continue meeting the same quality and standards.
“The transition for you, my loyal customers, will be seamless,” she wrote.