Unilever has launched a range of vegan Knorr stock pots in the UK to tap into the growing demand for plant-based diets.
The new range features three flavours including smoked chilli and tomato, paprika and sundried tomato, and kaffir lime and ginger variants that could be used for Mexican, Italian and Thai dishes.
The launch is a part of 'Knorr's Cheat on Meat' campaign which is supported by a £1 million partnership with chefs the Hairy Bikers.
The campaign aims to inspire British families to cook more meat-free meals.
"Cooking from scratch is a huge trend right now, as is the desire to eat less meat. People want ideas and help to make sure the new dishes they are creating taste great," said Hazel Detsiny, managing director, Unilever food solutions and vice president, foods and tea.
"Our new vegan stock pots are great for this; they add depth of flavour to vegetarian or vegan dishes and the continued growth in the category clearly reflects this.
"These exciting new flavour variants, which reflect the way people are cooking and eating, provide easy ways to add punch to scratch-cooked meals."