Beyond Meat has debuted its new “meatier” Beyond Burger at IKEA in Amsterdam and Amersfoort, The Netherlands.
The chain was testing new plant-based burger for a period of eight weeks.
The Beyond Burger is made from pea and rice proteins and contains no GMOs, soy or gluten.
“In line with our ‘Eat What You Love’ mission, we want consumers to enjoy their favourite dishes with the benefits of vegetable proteins. We are excited to introduce IKEA customers in Amsterdam and Amersfoort to the delicious taste and texture from the new Beyond Burger,” Bram Meijer, Regional Marketing Director EMEA of Beyond Meat explains.
“Our goal is to make vegetable proteins more accessible and we are proud that we can achieve this goal in collaboration with IKEA which also strives for a more sustainable life.”
Marcel Ruttgers, Food Manager at IKEA, said: “We look emphatically at vegetable variants of existing dishes with meat and we increasingly introduce new, tasty and healthy vegetarian options.”
“Moreover, we show that a healthier and more sustainable life does not have to be complicated. The cooperation with Beyond Meat fits in well with this,” he added.
The new and “meatier” Beyond burger is served in a bun with tomato, red onion and lettuce. The customers can order it with fries and sauce for €7.90.