Plant-based snack company Outstanding Foods announced its partnership with Snoop Dogg last week.
“Snoop’s investment signals a new era for the brand, not to mention the future of munchies at large,” the company said in a press release.
“I’m excited to partner with the Outstanding Foods team. They got some great snacks coming out…. Wait until you see what else we got up our sleeves, ya dig,” said Snoop Dogg.
Bill Glaser, co-founder and CEO of Outstanding Foods added:
“To have Snoop aligned with Outstanding Foods is not only checking off an item on my bucket list, but it’s also exposing Snoop’s millions of fans to our tasty as hell, protein-packed products.”
Outstanding Foods launched a new vegan product last month - The Pigless Pork Rinds.
The rinds are made from pea protein and mimic traditional snacks made from fried pig skins.
The Pigless Pork Rinds are available in four flavours: Original, Nacho Cheese, Hella Hot, and Texas BBQ.
According to Outstanding Foods, ten per cent of the sales generated at Snoop’s special PigOut site, www.piglessrinds.com, go to his charity Snoop Special Stars.