This week, Scottish company Daring Foods debuts in the United States with its signature product - vegan chicken pieces.
The new plant-based alternative will be available at more than 340 Sprouts Farmers Market stores across the country for $9.99.
The meat-free chicken is made from water, soy protein, sunflower oil and spices.
Sprouts Farmers Market is a leader in innovation for natural and organic foods in retail and has introduced customers to numerous niche brands. It’s the first time the chain has offered a vegan chicken product.
“We’re excited to offer our guests Daring’s plant-based chicken alternative in our frozen aisle,” Kim Coffin, Sprouts Senior Vice President of Non-Perishables, said.
“For years, Sprouts has made a plant-based diet accessible to everyday shoppers by offering a wide selection of easy-to-find products, which are growing in popularity with today’s consumer seeking a more sustainable way to eat.”
Last year, Daring Foods launched its first products in the foodservice sector in the United Kingdom.
CEO Ross Mackay set a goal of selling $9 million worth of Daring products—which also includes “Moo-Free” vegan beef burgers and “Cluck-Free” vegan chicken patties.
“With this launch, we are excited to bring Daring Pieces to dinner tables across America,” Mackay said.
“Daring is leading the charge as the second-generation, plant-based meat alternative that is made from simple ingredients, is easy to cook, and matches the texture and taste of chicken. From cooking to the very first bite, customers will see that we are not an alternative, but an upgrade.”