David Moore, owner of Pied a Terre - one of the oldest Michelin Star restaurants in London, said veganism is 'no longer a trend – it's a thing'.
In his latest interview, the entrepreneur branded veganism 'a great business opportunity'.
Moore told the Independent: "It's no longer a trend – it's a thing. It's a great business opportunity because we are a high-end restaurant that is super inclusive.
"We want everyone to be able to enjoy the food here, and if you look at the typical two-star or high end one star, the tasting menu is [one set of ingredients] for the whole table.
"We can do five or six different menus [to suit different diets]. It's a lot harder work, and you have to get it right, but it pays dividends for us."
The businessman also described sustainability as being 'high on the menu', with the restaurant adopting a zero-waste kitchen policy.
Pied a Terre offers special Vegan Tasting Menu and vegan dishes a la carte.
Vegan options include Organic Spelt Risotto, Carrot Velouté, Vegan Cheese, Chocolate Mousse, among others.