According to a new report released by market research firm Nielsen, sales of vegan milk made from oats surged by 476.7 per cent in the US during the second week of March 14 compared to the same period last year.
Oat milk sales also increased by 347.3 per cent during the week-long period ending on March 7 compared to data from 2019.
Americans have been stockpiling products to continue self-isolation amid the coronavirus pandemic.
The most popular items among shoppers are hand sanitizer, toilet paper, oat milk and dried beans.
Oat milk has been the fastest growing plant-based milk product in the dairy-free products category.
Sales of oat milk have increased by 686 per cent in 2019, and more than 1,946 per cent over the last two years - according to data released by the Good Food Institute and market research firm SPINS earlier this month.
“Shifting consumer values have created a favorable market for plant-based foods, which have significantly outpaced overall grocery sales increases for three years running, making plant-based foods a growth engine for both manufacturers and retailers,” Caroline Bushnell, GFI Associate Director of Corporate Engagement, said.
“This is really only the beginning: plant-based foods will continue to expand rapidly across the store in response to demand as consumers increasingly switch to foods that match their changing values and desire for more sustainable options. We expect further acceleration in 2020.”