With over 400,000 people taking part in Veganuary’s 2020 campaign, the charity smashed its targets of 350,000 sign-ups.
This year, a record-breaking number of 402,206 people from 192 countries signed-up for the pledge.
The survey revealed more than half of the participants joined the campaign for ethical reasons.
Thirty-seven per cent did it to like saving animals from suffering or protect the environment (18%).
In contrast, 38% cited health as their primary motivation.
Over half of participants (59%) who were not vegan maintained a fully vegan diet for the whole month and 72% of them plan to continue a vegan diet after Veganuary.
Fifty-one per cent of participants admitted they were still eating meat and fish when they took the pledge, 30% were vegetarian, and 19% were vegan.
Similarly to previous years, the majority of participants were female (83%).
Nearly one-third of sign-ups (29%) were people aged between 25-34, 21% were 18-24 year old, and 20% were those aged 35-44.
Veganuary went global this year with these top ten participating countries around the world: UK, US, Germany, Argentina, Chile, Mexico, Italy, South Africa, Australia and Sweden.
The top five reasons why participants wanted to stay vegan were:
- Learned more about veganism
- It was easier than expected
- Felt improved health
- Discovered great tasting food
- The Veganuary email support
When asked about the biggest challenges during the Veganuary participants mentioned:
- Eating out
- Friends and family
- Missing non-vegan foods
Commenting on the results, Veganuary’s International Head of Communications, Toni Vernelli, said: “These incredible results prove not only that veganism is a trend that’s here to stay, but that Veganuary is making it easier for aspiring vegans around the world to achieve their goal!”
She added: “We work very hard to equip our participants with as much helpful advice, delicious recipes and friendly support as possible, so it’s very rewarding to know that 98% would recommend Veganuary to others! This figure has been consistent for several years, demonstrating the value of Veganuary’s work for those who want to try vegan – whether they complete the month or not, and regardless of why they chose to give it a go.”
You can view The Official Veganuary 2020 Survey Results here.