Veganuary Released 2020 Survey Results

With over 400,000 people taking part in Veganuary’s 2020 campaign, the charity smashed its targets of 350,000 sign-ups. 

This year, a record-breaking number of 402,206 people from 192 countries signed-up for the pledge.

The survey revealed more than half of the participants joined the campaign for ethical reasons.

Thirty-seven per cent did it to like saving animals from suffering or protect the environment (18%). 

In contrast, 38% cited health as their primary motivation.

Over half of participants (59%) who were not vegan maintained a fully vegan diet for the whole month and 72% of them plan to continue a vegan diet after Veganuary.

Fifty-one per cent of participants admitted they were still eating meat and fish when they took the pledge, 30% were vegetarian, and 19% were vegan.

Similarly to previous years, the majority of participants were female (83%).

Nearly one-third of sign-ups (29%) were people aged between 25-34, 21% were 18-24 year old, and 20% were those aged 35-44. 

Veganuary went global this year with these top ten participating countries around the world: UK, US, Germany, Argentina, Chile, Mexico, Italy, South Africa, Australia and Sweden.

The top five reasons why participants wanted to stay vegan were:

1. Learned more about veganism
2. It was easier than expected
3. Felt improved health
4. Discovered great tasting food
5. The Veganuary email support

When asked about the biggest challenges during the Veganuary participants mentioned:

1. Eating out
2. Friends and family
3. Missing non-vegan foods

Commenting on the results, Veganuary’s International Head of Communications, Toni Vernelli, said: “These incredible results prove not only that veganism is a trend that’s here to stay, but that Veganuary is making it easier for aspiring vegans around the world to achieve their goal!”

She added: “We work very hard to equip our participants with as much helpful advice, delicious recipes and friendly support as possible, so it’s very rewarding to know that 98% would recommend Veganuary to others! This figure has been consistent for several years, demonstrating the value of Veganuary’s work for those who want to try vegan – whether they complete the month or not, and regardless of why they chose to give it a go.”

You can view The Official Veganuary 2020 Survey Results here.