Scotland-based Baxters has just announced the launch of a new range of canned vegan soups in response to growing consumer demand for vegan-friendly options.
The company said it spent two years developing the plant-based range to make sure the products were the highest quality and attractive to all the customers.
The new soups are available in three delicious flavours: Jackfruit, Three Bean & Chipotle; Sri Lankan Sweet Potato; and Butternut Squash & Lentil Dhansak.
Baxter’s development chef Darren Sivewright said the brand wanted to show that “plant-based but that isn’t a compromise. Like every other Baxters soup, taste comes first.”
In a statement sent to Vegan Food & Living, Lorraine Rothwell, European Marketing Director at Baxters Food Group, said:
“At Baxters, we’ve always championed new and innovative products. From being the first brand to introduce twist – off jar lids for our preserves in the 60’s to developing the first ever vegetarian specific tinned soup range in the 80’s, innovation is at our core. So, we’re excited to launch our first ever Plant Based range to the market.
“Creating this range is something we’ve been working on for a while. Not only did we want something that was vegan friendly, but we wanted to showcase our commitment to introducing new and exciting recipes that also provide plenty of flavour and nutrients.”