Moju has released a new plant-based vitamin D shot helping to combat the UK's vitamin deficiency problem.
The company says that the shot is natural and 100 per cent plant-based and easily absorbed by the body.
Moju's drinks have no added colours or preservatives. The bottles are 100% recyclable, made from 50% recycled materials.
The new line features 20µg of vitamin D3 that is sourced from sustainably grown seaweed, orange and fresh-pressed ginger, turmeric and echinacea, 'to give your body and bones some plant-based back-up'.
Moju believes the product would help combat the UK's vitamin D deficiency.
According to recent alarming reports, one in five UK adults is deficient in this vitamin.
The new vitamin D shot costs £1.95 and is sold through Moju website and a number of stores across the country.
Moju co-founder Rich Goldsmith said: "At Moju, we are determined to bring the best and most potent of nature's ingredients to all our consumers, proving that functional products don't have to compromise your health. We place plant-based innovation at the core of each new product, to help address different consumer needs in an impactful way. Vitamin D is essential for immune function and with such a high rate of deficiency across the UK, Moju has created an effective natural solution that can easily fit into people's daily routines.
"We are proud to lead a category which continues to grow at a rapid rate and is set to meet surging demand for plant-based functional products. In just over three years we have used innovation and our strong principles of product quality and brand purpose to serve consumers on the move and at home, with a strong in-store presence as well as an active direct-to-consumer offering."