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The White Rabbit Is Launching Frozen Vegan Pizzas

The White Rabbit Is Launching Frozen Vegan Pizzas

by Agi Kaja

The White Rabbit Pizza Co is launching a vegan pizza range in the stores across the UK.

White Rabbit’s gluten-free, vegan pizzas such as The Smokin Vegan and The Vegan Gardener were previously available in a chilled format, and now they will be as well sold in the frozen isles.

The company's move is in response to increased demand for gluten-free and dairy-free plant-based pizza options.

White Rabbit was founded in 2015 by Nick Croft-Simon and Matteo Ferrari with a mission to manufacture authentic Italian-style crispy thin pizzas.

Co-founder of White Rabbit, Croft-Simon, said:

“It also totally makes sense to offer our consumers options that help to reduce food waste with longer shelf life that doesn’t compromise on quality and taste”.

Agi Kaja

Agi Kaja

Animal Advocate. Environmentalist. News Editor. Vegan Business Promoter. 

Breaking the news on plant-based food innovation, new vegan products, animal welfare, environment, science, society and the growth of veganism.

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