British cruelty-free brand Noughty Haircare has launched two lines of haircare products in the United States.
To the Rescue line includes moisturising shampoo, conditioner, detangling spray, and hair mask.
And the Wave Hello line includes shampoo, conditioner, taming cream, and curl primer formulated for wavy and curly hair.
The products are available online and in selected locations at CVS drug stores across the US.
Noughty Haircare products are not tested on animals and made from natural ingredients.
They are free from nasty ingredients such as silicones, parabens, sulphates and petrochemicals.
Rachel Parsonage, the co-founder of Noughty Haircare, said: “We’re thrilled to launch in the US market with CVS, especially as they’ve taken great strides to diversify and expand their beauty division with a growing focus on more healthy, natural and sustainable brands, like Noughty.”
“It’s important for us to bring effective, affordable, and conscientious solutions to consumers, and we’re truly honoured to have the opportunity to bring this to more consumers in the US.”