Vegan brand Califia Farms has pledged to donate one million vegan milk drinks to help overworked hospital workers during the COVID-19 pandemic.
The company has already given away 350,000 of its products since March. Now, it will extend its donation program until the end of the year. The initiative will include Califia’s beverages containing caffeine, which are in high demand among healthcare professionals.
Califia has partnered with Feed the Frontlines - a charity which prepares and delivers free meals to healthcare workers in 35 hospitals across New York City while helping restaurant businesses staying afloat during the crisis.
“Califia Farms is privileged to be part of an industry that can help alleviate even a small amount of the stress created by this pandemic by providing great-tasting, nutritious products,” - Califia Farms Founder and CEO Greg Steltenpohl said.
“We’re grateful to Feed the Frontlines NYC and other groups who quickly activated their network to help sustain our healthcare heroes and other vulnerable populations. By standing together as a community, we will emerge from this moment stronger and more resilient,” he added.
Feed the Frontlines NYC Founder Luca Di Pietro said: “Our brave frontline responders and healthcare providers are working around the clock to fight this pandemic and care for those who have been affected.”
“As you can imagine, many of them tell us they need ‘intravenous coffee’ right now and are excited to be receiving Califia’s drinks with their meals. It’s been a great partnership.”
Califia is also working with Feeding America, LA Regional Food Bank, Meals on Wheels, public school districts and other partners to deliver beverages to the most vulnerable.
Additionally, the company is partnering with baristas and providing local coffee shops with free plant-based milk to help them reopen the business after the lockdown.
“The barista community is an important part of our Califia family, and we want to help ease the burden for them during these difficult times,” said Steltenpohl. “They’ve been some of our biggest brand advocates, and it’s our privilege to return that support.”