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Swedish Vegan Food Brand Celebrates Sales Success in The UK

Swedish Vegan Food Brand Celebrates Sales Success in The UK

by Agi Kaja

UK sales for Swedish vegan meat brand Oumph! Have grown by 400% in the first quarter of 2020 compared with the same period in 2019.

The most successful products of the Swedish plant-based alternative producer are its pulled meat, kebab and its ‘Oumph! Burger’.

Oumph! retail manager Laura Weadock said: “The positive development is thanks to increased consumer demand and wider distribution, as well as a strong launch in Tesco with Oumph! Sticky Smokehouse in January, successful campaigns during Veganuary and National Vegetarian Week, coupled with the current increase in demand for plant-based foods.”

Oumph!’s sales success followed the launch into the food-to-go market in September last year in partnership with Bristol-based Real Wrap Co.

The range that was launched into universities and hospitals feature both cold and hot eats including a ‘Philly Style’ Sourdough Hot Pocket and BBQ Sriracha Baguette.

Oumph! plant-based meat brand was launched in Sweden in 2015. Its products are made from soya beans, herbs and spices and are dairy-free and gluten-free.

Growing consumer concerns associated with the consumption of meat products –are driving the sales of plant-based meat alternatives around the world.

Agi Kaja

Agi Kaja

Animal Advocate. Environmentalist. News Editor. Vegan Business Promoter. 

Breaking the news on plant-based food innovation, new vegan products, animal welfare, environment, science, society and the growth of veganism.

Contact: [email protected]

Posted in: Food & Plant-Based Products

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