The LIVEKINDLY co. is on the way to becoming one of the world’s largest plant-based food companies. The collective has just announced the acquisition of Oumph!, a plant-based meat brand from Sweden.
Oumph! is a multi-award winning meat alternatives brand founded in 2015 by the Swedish company Food for Progress, and a partner of the Research Institute of Sweden (RISE) which develops plant-based ingredients.
Oumph! aims to attract more people to the plant-based food category by providing unique taste and texture, and disruptive branding of its products.
The brand has reported a 40 % growth in sales in the first quarter of 2020.
The LIVEKINDLY co. is a global food brands collective run by the industry veterans. The company aims to make plant-based living the new normal by building an ecosystem of founder-led plant-based consumer brands, including The Fry Family Food Co., LikeMeat, Oumph! and digital media website LIVEKINDLY.
“The LIVEKINDLY co. is leading a movement to build a more sustainable future through our portfolio of brands—who are all creating delicious healthy plant-based food—and our ecosystem of mission-aligned partners,” said Kees Kruythoff, CEO and Chairman of the LIVEKINDLY co.
“Bringing Oumph! into the LIVEKINDLY co. family was a natural next step for us. Their commitment to plant-based food quality and protecting the planet mirrors our own as we accelerate our mission to make plant-based eating the new normal.”
“Since co-founding Oumph! five years ago, it’s been an amazing journey to-date, and I’m incredibly proud of the work our team has done in creating exceptionally tasty plant-based food,” said Anders Wallerman, co-founder of Oumph!.
“Our mission from day one has been to get more people eating plant-based food, which is a healthier, more sustainable way forward for the environment. I look forward to working with the LIVEKINDLY co. to introduce new, and existing products to more people around the world.”
Oumph! products are currently available in Northern Europe, the United Kingdom and the Netherlands.