Plant-based meat company THIS has teamed up with the new vegan food delivery brand WTF! (We're the future! )to launch a Willy Wonka-style golden ticket campaign - except with gold nuggets.
All of next week (27th July - 2nd August), daily golden surprises will be delivered to randomly selected hungry nugget lovers. By ordering Golden Nuggets from WTF! on UberEats or Deliveroo, customers will automatically be entered into a prize draw for a chance to win a year's supply of plant-based nuggets.
To win the supply, customers simply have to share an image of the golden nuggets on social media, tag @wtf.burger and @this.uk, and a daily winner will be selected.
In a statement sent to TheVeganKind Salih Sheikh, Head of Marketing for WTF! said:
"Our mission is to always leave people thinking "WTF!" - whether that be through our menu, the nutritional value of our burgers, or our choice of ingredients - unprocessed, high in protein and good for the gut. Simply put, we are here to blow your mind, and what can be more mind-blowing than opening your delivery to find edible, glowing Golden Nuggets shining and shimmering in your face?"
WTF! - We're the future! is a new independent burger brand on a mission to help feed the nation with delicious, sustainable, 100% plant-based and nutritional food that is better for your body and better for the planet.
WTF! has two sites serving up their mind-blowing vegan burgers, vegan nuggets and vegan desserts - one in Bethnal Green and the other in Kings Cross. Both locations deliver meals within 2.5 miles through Deliveroo and UberEats. WTF! has also reported a 200% sales increase for their nuggets, since the start of lockdown.
THIS is a plant-based meat brand catering to flexitarians. The company is known for creating the most realistic chicken and bacon meat-alternatives in the world. Following two years of research and development, partnering with world-leading texture scientists and flavourists, THIS' products mimic real meat in taste, texture, appearance and smell. They are made without the ethical or environmental impact of meat; instead, the company uses peas and soya beans as the base.
Andy Shovel, Co-founder of THIS, commented: "It's really great to collab with WTF - another brand that has defied the odds and actually grown during lockdown. This is definitely a golden opportunity to win some nuggs."