The new plant-based protein bars are made of wholesome ingredients, are high in fibre, gluten-free and use no artificial colours or preservatives.
The new bar comes in two delicious flavours: Almond, Peanut and Double Dark Chocolate; and Cashew, Blueberry and Dark Chocolate. The chocolate is made with sustainable cocoa certified by the Rainforest Alliance.
According to Nestlé's research, most people buying protein bars are now looking for more natural protein sources with no additives. More and more customers prefer plant protein to fuel their active lifestyle and busy days.
YES! protein bars are tapping into an emerging trend towards pea protein without any compromise between 'healthy' and 'tasty'. Providing a new option to those consumers looking for more innovative plant protein alternatives.
Additionally, the bars come wrapped in recyclable paper from sustainable sources, certified by the Forest Stewardship Council (FSC) or the Program for the Endorsement of Forest Certification.
Alexander von Maillot, Global Head of Confectionery at Nestlé, said: "We know that today people are living healthy active lifestyles and are looking for the right fuel that is good for them and for the environment. YES! plant protein bars use the power of nature to deliver a great wholesome product on the go and are wrapped in paper packaging that is easy to recycle and avoids plastic waste."
Louise Barrett, Head of the Nestlé Confectionery Product Technology Centre in York, said: "Pea protein is a key focus area for us because it has a high protein content and is one of the most environmentally friendly sources of plant protein. When developing these new YES! bars, we chose pea and nut protein to really stand out from many of the other bars on the market. At the same time, we made sure that taste was our top priority, and these bars taste really amazing!"
The bars will be available from September 2020 in European countries including the UK, Germany, Netherlands, and the Czech Republic.