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Selena Gomez Partners With Sephora To Launch Vegan Beauty Brand

Selena Gomez Partners With Sephora To Launch Vegan Beauty Brand

by Agi Kaja

Singer Selena Gomez is launching her exclusive vegan beauty brand in Sephora this September.

Rare Beauty wrote on its Instagram account: "For the past few months, you've all been asking… and we're proud to share that our products will be 100 per cent vegan and cruelty-free. Like you, we love and care for our animals too."

Commenting on the launch, Selena Gomez said: "I've had so much fun creating everything and can't wait for y'all to try it all! I hope you love it as much as I do!"

In a video posted on the Rare Beauty account, she added: "I wanted people to feel like makeup is something you can enjoy.

"It's not something that you need. And I felt like that's kind of who I am. I'm very authentic. I'm very real with my fans, so I'm excited that I got to venture into this."

No further details about the products have been revealed, yet.

According to the U.S. Patent and Trademark Office, Gomez filed a trademark on her name for beauty products, including "fragrances, cosmetics, skin-care preparations, hair-care preparations, soaps, moisturizers and essential oils."

Rare Beauty's page on Sephora states: "Airy and breathable, our skin-loving formulas go on easy for adjustable coverage and a fresh finish that always looks like you."

The brand also aims to raise $100 million to help increase access to mental health resources as part of its Rare Impact Fund initiative.

Rare Beauty products will launch in Sephora stores on September 3.

Agi Kaja

Agi Kaja

Animal Advocate. Environmentalist. News Editor. Vegan Business Promoter. 

Breaking the news on plant-based food innovation, new vegan products, animal welfare, environment, science, society and the growth of veganism.

Contact: [email protected]

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