Singer Selena Gomez is launching her exclusive vegan beauty brand in Sephora this September.
Rare Beauty wrote on its Instagram account: "For the past few months, you've all been asking… and we're proud to share that our products will be 100 per cent vegan and cruelty-free. Like you, we love and care for our animals too."
Commenting on the launch, Selena Gomez said: "I've had so much fun creating everything and can't wait for y'all to try it all! I hope you love it as much as I do!"
In a video posted on the Rare Beauty account, she added: "I wanted people to feel like makeup is something you can enjoy.
"It's not something that you need. And I felt like that's kind of who I am. I'm very authentic. I'm very real with my fans, so I'm excited that I got to venture into this."
No further details about the products have been revealed, yet.
According to the U.S. Patent and Trademark Office, Gomez filed a trademark on her name for beauty products, including "fragrances, cosmetics, skin-care preparations, hair-care preparations, soaps, moisturizers and essential oils."
Rare Beauty's page on Sephora states: "Airy and breathable, our skin-loving formulas go on easy for adjustable coverage and a fresh finish that always looks like you."
The brand also aims to raise $100 million to help increase access to mental health resources as part of its Rare Impact Fund initiative.
Rare Beauty products will launch in Sephora stores on September 3.