The latest report from consumer insight company Kantar Worldpanel reveals that Brits have been going more meat-free and buying more tofu amid lockdown.
According to the data, in the 12 weeks preceding June 2020, UK sales of tofu increased by 87.1 per cent.
Plant-based mince sales have increased by 50.1 per cent, vegan burgers by 37 per cent, and Meat-free sausage sales have increased by 21.3 per cent.
Meat alternatives are now more accessible for buyers, and that makes it easier for consumers to switch to plant-based and flexitarian diets. Meat-free and vegan products are of better quality and quickly become more popular among shoppers.
Vegan Society’s survey conducted earlier this year, revealed that more over 13 million Brits decided to reduce meat consumption during the coronavirus lockdown.
Forty-three per cent of Brits chose to reduce their meat consumption for health, environmental, or animal rights reasons. Fifty per cent of those who bought meat substitutes said they would keep on buying them after the lockdown.
Additionally, 54 per cent of those who tried soy milk and 42 per cent of those who bought almond milk said they would make them a regular purchase after the pandemic.