Plant-based meat producer Beyond Meat is launching a new product this week. The meatless meatballs will roll out in shops across the US.
The Beyond meatballs are made with pea protein, brown rice and Italian seasoning. They have 30% less saturated fat and sodium than real meat. .
The grocery stores have been asking Beyond Meat for the product since it launched meatballs in partnership with Subway for the first time last year. According to the latest IRI data, the demand for refrigerated plant-based meatballs has surged 145% during last year.
Starting this week, the consumers will be able to buy Beyond Meatballs in the shops nationwide priced at is $6.99 for a 12 pack. The new product will be initially available in Whole Foods, Stop & Shop, Sprouts, Harris Teeter, Kroger and Albertsons.
“We’re thrilled to introduce Beyond Meatballs as they deliver on consumers’ growing demand for delicious and nutritious plant-based meat options without GMOs or synthetic ingredients,” said Stuart Kronauge, chief marketing officer, Beyond Meat. “We are proud to introduce our newest innovation at retailers nationwide and know our fans will be excited about the great taste and convenience of Beyond Meatballs.”
As part of the promotional campaign, the company is offering free meatballs at Beyond Meatball pop-up shops in New York and Los Angeles.
This year, Beyond Meat has already launched Beyond Breakfast Sausage and a value pack of burgers.