UK’s number one chew treats brand Chewits is adding vegan products to its range.
Launched in 1965, Chewits is renowned for its chewy treats in fruit and sour flavours. The brand is now expanding its range with the launch of four new products, including two suitable for vegans.
The new Xtreme Sour Apple Laces and Fruity Twists are made with 100% vegan ingredients and contain no hydrogenated fats or artificial colours. They keep the Chewits’ world-famous chewy texture in quality sweet and sour flavours.
The new products come in 200g hanging bags and are priced at £1. The range is available nationwide in independent and convenience stores.
Chewits will also launch a national ‘space-themed’ marketing campaign featuring the brand’s mascot, Chewie the Chewitsauraus.
Commenting on the launch, Sarah McDermott, brand manager at Cloetta UK said:
“We are over the moon to bring these new products to market. This is our first innovation for many years and we feel these new sharing product formats from Chewits will add some excitement and innovation to these confectionery categories.
With a strong heritage in the confectionery industry, Chewits has been the number one chew stick in the UK for many years. Now we feel the time is right to broaden our appeal, by expanding into new category segments and offering more products with our popular chewy texture and great range of fruity flavours.”