Kerry Foods-owned meat brand Richmond has added a vegan burger to its portfolio of plant-based products.
The burger is made with soy and wheat protein. The brand says it’s perfect for family meal occasions.
The product is rolling out nationwide till the end of September and will be available priced at £2 per 170g.
With the new move Richmond aims to tap into the growing plant-based burger market.
The company’s research found that 88% of its customers thought the product would be suitable for both adults and children.
Victoria Southern, category & marketing director at Kerry Foods said: “Given the roaring success of our Meat-Free Sausages we’re really excited to be expanding our range even further,” said V“[We want] to ensure we can cater to a whole variety of mealtime occasions and we’re confident our Meat-Free Burgers will be a hit with shoppers looking to moderate their meat intake and with those looking to try something new from the Richmond brand.”