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Plant-based Cheese Brand Willicroft Launched A New Range In TheVeganKind Supermarket

Plant-based Cheese Brand Willicroft Launched A New Range In TheVeganKind Supermarket

by Agi Kaja

Dutch plant-based cheese brand Willicroft has launched a new range of vegan cheese products in TheVeganKind Supermarket.

The line includes This Is Not Cream Cheese in three flavours: Classic, Jalapeno and Dill, This Is Not Cheese Sauce, and This Is Not Parmesan.

The Willicroft This is Not Cheese range is rich in flavour and low in impact. They combine age-old techniques such as fermentation with a more planet-friendly ingredient base to create a plant-based cheese that will never leave you sacrificing on taste.

Willicroft was founded in the Spring of 2018 by the grandson of a dairy farmer. Brad's journey began in 2016 when he adopted a plant-based diet. He found the transition easier than he'd imagined, with the exception of cheese.

Brad said: "In 1957 my grandparents moved to Willicroft Farm in Devon with 1 tractor, 12 cows and a pack of cigarettes as my Grandpa happily recalls. They built their farm from the ground up to help 'feed the nation' after the Second World War. Willicroft grew into one of the most respected farms in Devon. Their animals lived long healthy lives, had plenty of room to graze, and a loving family taking care of them.

From personal experience, I'm aware that the bulk of farmers are some of the most charitable, intelligent and hardworking people. But even the happiest cows still have a negative impact on the environment, putting our planet at risk for future generations. With the wealth of information now available to us about dairy farming's contribution to the warming of the planet, the time has come for a modern take on farming."

Unable to find many plant-based cheese alternatives in the supermarket, Brad was inspired to start making it at home. What began as a pet project, has now become his entire existence.

He said: "In 2017, I started to eat a predominantly plant-based diet. I realised that if I could change one thing, it was making conscious decisions about the food I ate. The quality of meat and milk replacements made the transition pretty easy but nothing came close to replacing cheese. What began as a pet project at home has become our reason for existence."

Brad believes that cheese is the final stumbling block for many transitioning to a plant-based diet. Through his products, he's aiming to demonstrate that plant-based cheese can be just as decadent as its dairy alternative.

"Much like my grandparents back in 1957, we're also addressing one of the greatest issues facing humanity today - the warming of our planet. We're reimagining how we consume cheese. The mission is different, but the keys to success are the same - dedication, partnerships, and real love and passion for what we're doing," he said.

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Agi Kaja

Agi Kaja

Animal Advocate. Environmentalist. News Editor. Vegan Business Promoter. 

Breaking the news on plant-based food innovation, new vegan products, animal welfare, environment, science, society and the growth of veganism.

Contact: [email protected]

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