Brits are willing to ditch meat to make their partners happy, according to new research.
Plant-based food brand The Fry Family Co polled 2,000 people to find out why they'd decided to stop eating meat.
Eighteen per cent of study participants said they changed their diet to support their partners. Sixteen per cent said their children requested the change and 19 per cent said they were convinced by friends to change their diet.
The research results reveal that one-third of the people said they would have kept eating meat if they weren't in a relationship with a vegan or vegetarian. 34 per cent admitted they were to missing bacon, chicken and sausages at dinner time
The study also shows that encouragement from family and friends were the most important factors for the transition. One-third of the participants said that they wouldn't have gone vegan if they had not received encouragement from their partners.
The company's representative Tammy Fry, said: "Our research shows that when it comes to trying out a plant-based diet, encouragement from partners, family and friends can be really helpful.
"Whether it's sharing experiences, advice or handy meal tips, talking to loved ones about the benefits of swapping to a meat-free diet can go a long way in encouraging others to reduce their meat or dairy consumption."
"When it comes to taking steps towards a meat-free diet, it doesn't have to be 'all or nothing' - you can simply start by making easy swaps once or twice-a-week."
"It's never been easier to introduce meat-free options into your diet without compromising the taste, or quality, of your meal," she added.
It is relatively easy to follow a meat-free diet these days. There are more meat alternatives options available in the shops. Brands and producers improve the texture and flavour of products to mimic traditional meat perfectly.
According to the study, 80 per cent of those who made a diet change found it easier than expected. Additionally, more than a half (53per cent) say they are feeling healthier and have more energy.
Only thirty-four per cent of those polled said they missed chicken, bacon and sausages at dinner time. Twenty-eight per cent admitted it was hard to find good takeaway veggie options.
Tammy Fry added: "Our research has revealed that those who follow a plant-based diet feel healthier, have more energy, and most importantly, found the change in the diet far easier to adapt to than they could have imagined.
We're keen to encourage as many people as possible to try going meat-free, even if it's just making an easy swap once or twice a week."