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Meatless Farm Rolls Out First Frozen Product

Meatless Farm Rolls Out First Frozen Product

by Agi Kaja

UK top plant-based brand Meatless Farm has launched free-flow mincemeat. 

The vegan friendly mince is made with pea, soy and rice protein.

The Leeds-based brand said making the frozen version of the product will allow consumers 'to use it as a convenience product and reduce wastage'.

According to Mintel's 2019 Meat-Free Food Report, the sales of frozen meat products are growing at a faster rate than the chilled formats.

The product is priced at £2.60 for 500g and will be available to order online.

Meatless Farm announced last week that it closed $31M in funding coming from a mixture of existing and new private investors.

The company plans to use the funds to expand in the UK, Europe, US and Asia, develop new product lines, and build a manufacturing facility in Canada.

Founded in 2016, Meatless Farm aims “to improve people’s health through better eating, whilst supporting the environment and reducing the world’s dependency on intensive farming.” 

Agi Kaja

Agi Kaja

Animal Advocate. Environmentalist. News Editor. Vegan Business Promoter. 

Breaking the news on plant-based food innovation, new vegan products, animal welfare, environment, science, society and the growth of veganism.

Contact: [email protected]

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