Meatless Farm Rolls Out First Frozen Product

UK top plant-based brand Meatless Farm has launched free-flow mincemeat. 

The vegan friendly mince is made with pea, soy and rice protein.

The Leeds-based brand said making the frozen version of the product will allow consumers 'to use it as a convenience product and reduce wastage'.

According to Mintel's 2019 Meat-Free Food Report, the sales of frozen meat products are growing at a faster rate than the chilled formats.

The product is priced at £2.60 for 500g and will be available to order online.

Meatless Farm announced last week that it closed $31M in funding coming from a mixture of existing and new private investors.

The company plans to use the funds to expand in the UK, Europe, US and Asia, develop new product lines, and build a manufacturing facility in Canada.

Founded in 2016, Meatless Farm aims “to improve people’s health through better eating, whilst supporting the environment and reducing the world’s dependency on intensive farming.”