Irish ready meal producer, Swift Fine Foods, has launched a new line of premium vegan ready meals in the UK.
The brand called Cook Republic was created by Simon Maddrell, founder of innovation consultancy Orbit&Anchor. The products have been designed to capitalise on the increasing consumer demand for vegan-friendly meal options.
The new range includes high-quality freshly made dishes such as Tofu, Garlic & Bok Choy Noodles; Black & Red Lentil Casserole; Roast Aubergine & Couscous; and Cauliflower & Chickpea Tagine.
“At Swift Fine Foods, we’re continuously researching and innovating to meet the ever-evolving demands of consumers. We know consumers are increasingly on the look-out for convenient meat-free meal options and we worked hard with Orbit&Anchor, a team of retailers, nutritionists and chefs to develop four high quality, well-balanced recipes, which are fresh, healthy and deliver on flavour,” said Eddie Warke, National Accounts Manager UK & Ireland at Swift Fine Foods.
“We pride ourselves on quality and are excited to launch the meals into the UK market. Everything we do is anchored in research and insight, so we’re confident these products will be well received by a wide range of customers, from vegans and vegetarians, to the growing number of flexitarians who are making a conscious effort to cut down on their meat consumption.”