According to Bain & Company report, 72 per cent of consumers are now cooking meals at home. The number has increased significantly during lockdown. THIS's new product is aimed at stir fry lovers and designed to provide a fast, flavoursome and high protein meal solution for those looking to reduce their meat intake during the pandemic.
THIS™ isn't Chicken Dark Soy & Garlic pieces are made from a pea and soya bean base and offers a viable meat alternative. It has 21g of protein per 100g, contains Iron and 28% of the Recommended Daily Allowance of Vitamin B12.
The product perfectly mimics chicken in taste, texture and appearance; the new plant-based product is also low in fat and salt.
Andy Shovel, co-Founder of THIS comments: "THIS™ isn't Chicken Dark Soy & Garlic pieces can be used in a number of ways but is aimed pretty squarely at stir-fry lovers. Generally, the flavour of stir-fries comes from sauces, marinades and herbs whilst the protein is usually just the nutritional workhorse of the dish. We're trying to put a stop to that with our new marinaded plant-based chicken pieces by adding a rich dark soy-sauce and garlicky note to Asian-inspired dishes up and down the country, especially as more people are likely to be cooking at home."
THIS™ isn't Chicken Dark Soy & Garlic pieces also works in wraps, salads or added to rice and noodles dishes.
The latest product launch follows fast growth for the UK plant-based meat brand during the pandemic. The company also reports a 40% increase in sales of its chicken and bacon alternatives during the UK's current second wave of Covid-19.