Bakery chain Cooplands and plant-based cheese Violife have joined forces to create new vegan cheese bake.
The new item on Cooplands menu was launched right in time for World Vegan Month in November.
The Cheeze & Vegetable Bake is made with Violife’s EPIC Mature Cheddar Flavour with vegetables, hint of chilli, and creamy sauce, all wrapped in Cooplands signature flaky pastry.
It is suitable for vegans, vegetarians, flexitarians, dairy and meat-reducers.
The new offering was created to meet an increasing demand in the North East and Yorkshire for vegan products without compromise on taste.
It is available in all of Cooplands shops across Yorkshire, Lincolnshire and the North East of England.
The Cheeze & Vegetable Bake is priced at £1.50 and joins the existing plant-based range that includes Vegan Sausage Roll and Vegan Steak Bake
Simon Orchard, UK & Ireland country manager for Violife, said: “As the UK’s favourite branded vegan alternative to cheese, we’re thrilled to be partnering with Cooplands to widen their existing plant-based range. Our EPIC Mature Cheddar Flavour has been hailed as the closest thing to mature cheddar ever made and so we’re confident that together we have created a product that everyone can enjoy – whether flexitarian, dairy-free or vegan.”
Belinda Youngs, CEO at Cooplands, said: “We are excited to partner with Violife to create a new plant-based cheeze bake using their great tasting cheese replacement product. For people who are either vegan or just looking to eat less meat in their diet or trying to do their bit for the environment, it is a tasty option.”
Toni Vernelli, head of communications Veganuary, said about the launch: “Veganuary is creating a new wave of consumers with strong ethics and a big appetite! This a real opportunity for businesses to improve and expand their vegan offerings for the growing climate-conscious audience. We’re delighted that Violife has risen to this challenge – helping people to live more lightly on the earth while still eating food they love – we can’t wait to try their new vegan Cheeze & Vegetable Bake, with a hint of chilli at Cooplands!”
Violife’s EPIC Mature Cheddar Flavour is a dairy-free cheese alternative that look and tastes like the real thing. It crumbles, grates and melts just like traditional cheese and can be used in many plant-based recipes.