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CRACKD - UKs 1st Liquid Vegan Egg Replacement Made From Pea Protein Launches Into TheVeganKind Supermarket

CRACKD - UKs 1st Liquid Vegan Egg Replacement Made From Pea Protein Launches Into TheVeganKind Supermarket

by Agi Kaja

Crackd The No-Egg Egg is here! The perfect product for those who follow plant-based and vegan diets, and those who don't or can’t eat eggs for many reasons. 
The no-egg will change the way you cook and the way you eat! 

This liquid egg replacement is made, not laid; and whether you use it for indulgent egg-less bakes or delicious savouries, you will crack it. It can be used for making omelettes, scramble, frittatas, tarts and to prepare a perfect vegan English breakfast!

Crackd The No-Egg Egg is made from pea protein, which is both relatively low in its impact on the environment and is also in plentiful supply. This is then cold-pressed to retain both flavour and nutrients. In addition, it is rich in vitamin B12 (something that adopters of a plant-based diet sometimes struggle to get enough of) and allergen-free.

Crackd The No-Egg Egg, is the brainchild of Bingham & Jones, a culinary duo who felt that the kitchen creativity of vegans and flexitarians alike was being stifled by a lack of a credible alternative for eggs. A surge in consumer demand for vegan products has meant over 7,500 of them are now stocked in the grocery shops. However, until now, there has been no choice for a vegan-friendly liquid egg replacement that doesn’t compromise on taste, versatility and ease of use.

The brand's research showed that replacing eggs was often a real barrier for consumers on their journey to a plant-based lifestyle. One reason for this lack of consumer choice is the sheer difficulty of creating a new product with the versatility of eggs. After all, an egg-replacement would need to be able to help create anything from fluffy sponges, to gooey brownies and even golden Yorkshires. Three years, 900 iterations and a lot of washing-up later; Bingham & Jones finally Crackd it, and Crackd The No-Egg Egg was born.

Crackd is now available to buy online at the UK's biggest vegan retailer TheVeganKind Supermarket. It is priced at £4.09 for 490g bottle. You can order it here and start you new culinary journey! 



Agi Kaja

Agi Kaja

News Editor Focused On Conscious Consumerism. Vegan Business Promoter. Animal Advocate. Environmentalist.

Breaking the news on plant-based food innovation, new vegan products, sustainability, animal welfare, environment, science, society and conscious shopping.

Contact: [email protected]

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