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CRACKD - UKs 1st Liquid Vegan Egg Replacement Made From Pea Protein Launches Into TheVeganKind Supermarket

CRACKD - UKs 1st Liquid Vegan Egg Replacement Made From Pea Protein Launches Into TheVeganKind Supermarket

by Agi Kaja

Crackd The No-Egg Egg is here! The perfect product for those who follow plant-based and vegan diets, and those who don't or can’t eat eggs for many reasons. 
The no-egg will change the way you cook and the way you eat! 

This liquid egg replacement is made, not laid; and whether you use it for indulgent egg-less bakes or delicious savouries, you will crack it. It can be used for making omelettes, scramble, frittatas, tarts and to prepare a perfect vegan English breakfast!

Crackd The No-Egg Egg is made from pea protein, which is both relatively low in its impact on the environment and is also in plentiful supply. This is then cold-pressed to retain both flavour and nutrients. In addition, it is rich in vitamin B12 (something that adopters of a plant-based diet sometimes struggle to get enough of) and allergen-free.

Crackd The No-Egg Egg, is the brainchild of Bingham & Jones, a culinary duo who felt that the kitchen creativity of vegans and flexitarians alike was being stifled by a lack of a credible alternative for eggs. A surge in consumer demand for vegan products has meant over 7,500 of them are now stocked in the grocery shops. However, until now, there has been no choice for a vegan-friendly liquid egg replacement that doesn’t compromise on taste, versatility and ease of use.

The brand's research showed that replacing eggs was often a real barrier for consumers on their journey to a plant-based lifestyle. One reason for this lack of consumer choice is the sheer difficulty of creating a new product with the versatility of eggs. After all, an egg-replacement would need to be able to help create anything from fluffy sponges, to gooey brownies and even golden Yorkshires. Three years, 900 iterations and a lot of washing-up later; Bingham & Jones finally Crackd it, and Crackd The No-Egg Egg was born.

Crackd is now available to buy online at the UK's biggest vegan retailer TheVeganKind Supermarket. It is priced at £4.09 for 490g bottle. You can order it here and start you new culinary journey! 

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Agi Kaja

Agi Kaja

Animal Advocate. Environmentalist. News Editor. Vegan Business Promoter. 

Breaking the news on plant-based food innovation, new vegan products, animal welfare, environment, science, society and the growth of veganism.

Contact: [email protected]

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