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Moving Mountains To Launch Plant-based Fish Fingers Right In Time For Veganuary

Moving Mountains To Launch Plant-based Fish Fingers Right In Time For Veganuary

by Agi Kaja

British plant-based food company Moving Mountains is set to revolutionise diets in 2021 with the launch of its first fish alternative product.

Consumers can now enjoy delicious, healthy and sustainable plant-based fish that is free from mercury and micro-plastics.

The Moving Mountains Fish Fingers have been created to tackle the sustainability crisis in the oceans caused by over-fishing. The number of overfished stocks has tripled in half a century and today one third of the world’s fisheries are pushed beyond their biological limits. 

Zero cholesterol and a source of protein, with 10g of protein per 100g, The Moving Mountains plant-based Fish Fingers can be enjoyed as a direct swap for the traditional alternative. By using plant-based ingredients and incredible scientific processes, the Fish Fingers have the taste and texture of the real thing.

The Moving Mountains plant-based Fish Fingers have a succulent, flaky texture and are coated in crunchy golden breadcrumbs. A favourite with children, they are a great way to get protein into kids’ diets and can make a variety of meals for adults too, including a classic plant-based Fish Finger sandwich, with gem lettuce, tartare sauce and cornichons. They are also delicious dipped straight into ketchup.

The Moving Mountains plant-based Fish Fingers can be cooked in just 5 minutes from frozen in a frying pan or 15 minutes in the oven. They are delicately seasoned and made from soy protein.

Each Moving Mountains plant-based Fish Finger is zero cholesterol, 100% free of hormones, packed with 10g of plant-based protein per 100g and is only 70 calories per Fish Finger.

In the statement sent to TheVeganKind, Simeon Van der Molen, Founder of Moving Mountains said: “With nearly 80% of the world’s fisheries in crisis1, there’s not enough fish in the sea anymore. To save the oceans, consumers need to reduce consumption of traditional fish. We have provided a solution by creating our first-ever plant-based fish to tackle this sustainability crisis and are really pleased to have partnered with Waitrose to launch this product.

“Moving Mountains® is committed to innovation and has already changed diets with our plant-based meat, now we aim to extend the flexitarian revolution from 2021 with a genuine alternative to fish.

“Zero cholesterol, a source of protein and free from mercury and micro-plastics, the Moving Mountains® plant-based Fish Fingers are also a healthy choice. We use natural plant-based ingredients and scientific processes to recreate the taste and texture of the real thing so that they’re delicious as well as healthy, and provide a real alternative for meat-eaters, vegans, vegetarians and pescatarians.”

 Fish Fingers join the brand’s pioneering line up of plant-based meat products, which includes burgers, sausages, mince, meatballs and hot dogs, and have been launched to support the brands goal of living in harmony on a sustainable planet.

By launching the Moving Mountains plant-based Fish Fingers in the frozen aisle, the brand contributes to reducing the UK’s estimated 10 million tonnes of food waste.

Agi Kaja

Agi Kaja

News Editor Focused On Conscious Consumerism. Vegan Business Promoter. Animal Advocate. Environmentalist.

Breaking the news on plant-based food innovation, new vegan products, sustainability, animal welfare, environment, science, society and conscious shopping.

Contact: [email protected]

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