The premium ice cream brand Magnum is adding a new vegan flavour to its much-loved vegan range of ice cream in January 2021. Magnum Vegan Sea Salt Caramel will hit the shelves in the UK right in time for Veganuary to give vegans, non-vegans and foodie lovers something to ‘crack’ into and indulge in a moment of pleasure.
The Magnum Vegan Sea Salt Caramel ice cream is made with a smooth sea salted caramel base dipped in a sumptuous vegan chocolate couverture. Expertly crafted for 100% pleasure, Magnum Vegan uses the highest quality ingredients. The cocoa beans are carefully selected and are certified by the Rainforest Alliance to satisfy every chocolate expert, while the deliciously smooth ice cream is made with pea protein, a plant-based alternative to dairy.
The newest addition promises the same Magnum signature “cracking” experience that fans expect with every bite. So, whether you’re 100% vegan, take a flexible approach to your diet or are taking part in Veganuary, Magnum Vegan Sea Salt Caramel is the perfect vegan dessert for pleasure seekers everywhere.
The New Magnum will be available in stores nationally from January 2021 at a recommended retail price of £3.69 (for a package of three (3 x 90ml).
Launched in 1989, Magnum was the first handheld ice cream targeted as a premium adult offer. Today, Magnum is one of the world’s leading ice cream brands, selling over 1 billion units annually worldwide, and it is the biggest brand of Unilever ice creams.