Meatless Farm announced that Pret A Manger will be still offering their meat-free Meatballs in wraps after a successful Veganuary launch.
The Meatless Meatball Hot Wrap, which replaced the Swedish Meatball Hot wrap for the month of January, will be staying on the menu permanently.
Originally created just for Veganuary, the Meatless Meatball Hot Wrap, made using pea-protein meatballs, has quickly become a top five best seller, moving some of Pret’s most beloved classics out of the top spot. No new product has done that before! 60% of customers across social media campaigned for it to stay when asked in a ‘wrap off’ poll between the meatless and meat version.
Guy Meakin, UK Trading Director for Pret said: “I’m thrilled that we have been able to add a hot vegan item to our already robust vegan range which customers have gone crazy for this Veganuary. At Pret we’ve never seen a new product come in and shift our best sellers list, and to see it during a lockdown and in less than three weeks says a lot.”