Jack & Bry, the maker of plant-based meats made out of jackfruit, has secured £1.25 million in seed investment. The funding was led by SFC Capital with KM Capital, Rubix Ventures, as well as high net worth private investors.
The London-based company will use the funding on products innovation and development.
Bryony Tinn-Disbury, the founder of Jack & Bry, said: “We know consumers are seeking out meat alternatives in ever greater numbers, but they are also seeking higher quality in the plant-based foods they buy. Key to that is an authentic recreation of taste and texture, and we’re proud to have developed a full retail range of branded jackfruit products to mimic all the meats to satisfy that demand.”
“Our ambition is to launch with another major supermarket in 2021 to help meet the booming demand. We predict the Veganuary effect will last throughout the whole year, not just January, and backed by our new investors and non-executive directors we are excited for the next stage of the journey at Jack & Bry.”
Last month, jackfruit Fillet-no-Fish was added to the menu at Neat Burger, a plant-based fast food chain backed by Formula One world champion Lewis Hamilton.
Rohallah Ghasemi, Lead Investment Manager, said: “We are delighted to be supporting Jack & Bry with this seed funding. The team has already achieved incredible growth, and we are looking forward to working with them as they expand into more direct-to-consumer channels. Shoppers are looking to add more and more innovative non-meat alternatives to their usual staples, and this trend is only going to continue over the coming years. Jack & Bry is in a great position to lead this new market.”