Kristen Bell's collection of vegan skincare Happy Dance CBD products are now available at more than 550 Ulta Beauty stores across the US.
The partnership marks the brand’s debut in brick-and-mortar retail.
Happy Dance was co-founded by actress and New York Times best-selling author Kristen Bell and features an easy-to-use line of clean, vegan and cruelty-free hemp-derived CBD bath and body products including All-Over Whipped Body Butter, Head-to-Toe Coconut Melt and Stress Away Bath Bomb.
“My goal in creating Happy Dance was to make trusted, high-quality, everyday CBD skincare products more widely available to busy moms and consumers everywhere at a price that wouldn’t break the bank,” said co-founder Kristen Bell in a statement. “Ulta Beauty is the perfect partner to make that dream a reality. I am grateful for their approach to beauty and their belief in our vision to rethink self-care.”
The brand’s uplifting, colourful CBD bath and body product range is the ultimate embodiment of what Bell would look like on your vanity. It will be one of the newest additions to Ulta Beauty’s wellness assortment of self-care products.
The mission of Happy Dance is to transform the traditional notion of self-care to extend well beyond the brand itself. One percent of Happy Dance profits benefit A New Way of Life Reentry Project, a Black-owned, LA-based organisation founded by Ms. Susan Burton, a seasoned activist, 2010 CNN Hero, 2012 Purpose Prize winner and author of Becoming Ms. Burton. A New Way of Life Reentry Project provides housing, case management, pro bono legal services, advocacy and leadership development for women rebuilding their lives after prison.
Happy Dance products undergo extensive third-party testing, are vegan and cruelty-free and tested for heavy metals, microbiological contaminants, residual solvents and pesticides. Each product formula is evaluated through clinical testing according to cosmetic industry standards. Every product also features traceable lot codes allowing customers to review product Certificates of Analysis (COA).