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Cheese Giant Bel Has Launched Vegan Cheese Brand In US

Cheese Giant Bel Has Launched Vegan Cheese Brand In US

by Agi Kaja

Dairy cheese company Bel Brands USA (known for its Baby Bel and The Laughing Cow) is introducing Nurishh - its first vegan cheese range.

According to the press release, the new launch is placing Bel among the first traditional cheese companies to add plant-based cheeses to its product portfolio.

"Food plays a big role in cultivating happy and healthy moments, because the simple act of sharing a meal holds the power of bringing families together," said Florian Decaux, plant-based acceleration director for Bel. "Nurishh can help you create dishes that bring everyone to the table – like a perfectly melted grilled cheese or a delicious cheesy pizza."

The new vegan cheese range was developed by Bel's French cheese-making experts. Nurishh has a great cheesy taste and  it melts like traditional cheese. It's a good source of calcium and vitamin B12 and contains no artificial colours or flavours.

All the products in the range are certified plant-based and lactose-free. 

The range includes vegan slices and shreds: Nurishh Cheddar Style Slices, Nurishh Mozzarella Style Slices, Nurishh Provolone Style Slices,  Nurishh Cheddar Style Shreds, Nurishh Mozzarella Style Shreds, Nurishh Cheddar & Mozzarella Style Blend. 

    By expanding its product offering with plant-based cheese, Bel aims to become a major player in the healthy snack market – diversifying through growth in dairy, fruit and plant-based products. 

    Nurishh will be available at select retailers across the US in April 2021. 

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    Agi Kaja

    Agi Kaja

    News Editor Focused On Conscious Consumerism. Vegan Business Promoter. Animal Advocate. Environmentalist.

    Breaking the news on plant-based food innovation, new vegan products, sustainability, animal welfare, environment, science, society and conscious shopping.

    Contact: [email protected]

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