Vegan chocolate brand, LoveRaw, has introduced a white chocolate version of its best-selling vegan treat, the Cre&m Wafer Bar.
The brand is also is teasing us with plans for a third delicious flavour to follow shortly.
The100% vegan White Cre&m Wafer Bar is made from LoveRaw’s very own branded white chocolate and contains no artificial nonsense, no palm oil and no dairy.
Designed to taste like white “chocolate chocolate” the exclusive White Cre&m Wafer Bar is no exception to LoveRaw’s mantra ‘chocolate first, vegan second’.
And if your taste buds can hold on a bit longer, the third and equally tempting flavour will launch shortly – details to be announced soon.
In a statement sent to TheVeganKind, Rimi Thapar, Co-Founder & CEO of LoveRaw, explained: “As the world’s first mainstream vegan alternative to the popular hazelnut cream filled chocolate wafer bar, our original Cre&m Wafer Bar has performed exceptionally well in the six months since it launched, making it our most successful product line to date!
“We’ve been so taken aback by the reaction to not only the Cre&m Wafer Bar but our entire product range – to think that LoveRaw as we know it today was essentially built on the success of our delicious Butter Cups that launched over two years ago is crazy, and we couldn’t be more grateful for all the support we’ve received since then.
“Continuing with NPD throughout a global pandemic has come with its own set of challenges, however, we have managed to adapt and overcome any hurdles in order to move forward with our plans for rapid business growth, with 2021 forecast to be another epic year for LoveRaw.”
Manav Thapar, Managing Director of LoveRaw, added: “Having effectively emulated a leading confectionery favourite with our original Cre&m Wafer Bar, we wanted to take this even further and give our customers a brand-new product to get excited about during a time when everything else is so uncertain.
“With more people buying online than ever before and sales from our e-commerce store up by 2005%, we made the decision to launch the White Cre&m Wafer Bar online initially, closely followed by in-store across a number of retailers.”
Despite the circumstances, 2020 was an exciting year for LoveRaw. The firm introduced its own unique brand of “M:lk®” chocolate to market (beating Cadbury to it) and scooped of awards for ‘Best Dairy Product Alternative’ at the World Plant-Based Awards and ‘Family Business Entrepreneurs of the Year’ at the Great British Entrepreneur Awards (GBEA) 2020.
LoveRaw’s growing range of ground-breaking vegan confectionery treats has not only helped it to become a recognised disruptor within the industry, but also allowed it to work towards its vision of becoming the go-to vegan snacking brand, both in the UK and beyond.