The Vegan Society’s Vegan Trademark and LiberEat, a popular food app that specialises in helping users find meals based on their individual preferences team up to make vegan lifestyle easier.
From today, users will be able to see specific vegan products that are registered with the Vegan Trademark in their searches.
The app makes it much easier and more accessible for vegans, their families and those trying a plant-based diet to find vegan cheese, vegan meats, vegan chocolate and cruelty-free beauty products . It also helps those who suffer from intolerances or allergies. Using the available filters and based on their profile, users can make their search as specific as possible; for example, gluten-free vegan recipes..
While the in-app scanner lets users double-check whether a product is suitable for their vegan diet, the shopping cart means they can do the weekly shop from the sofa for the whole family and their preferences, knowing that everything in the basket is free from animal products.
With restaurants and cafes remaining closed, LiberEat has witnessed a huge increase in searches for specific products and recipes.
Barry Leaper, LiberEat Co-Founder and Managing Director, said: “The collaborative partnership we have developed with The Vegan Society’s Vegan Trademark is one we are very proud of and excited abouit. The two brands have many cohesive overlaps; both are here to signpost innovative and exciting new products suitable for vegans and to support and protect consumers from eating things they consciously avoid in their diet.
“We work with the trademark on the mission to make finding vegan food products and suitable recipes easy, safe and fun.”
On top of this 42 nutritionally balanced vegan recipes, commissioned by The Vegan Society as part of their Vegan and Thriving campaign, have been added to the app’s already stellar vegan line-up.
Ericka Durgahee, Vegan Trademark Marketing Manager, added: “LiberEat really takes the stress out of searching for suitable vegan meals and products. Whether you’re eating out at a restaurant or making something yourself, we know how difficult it is to feel confident that what you’re eating is vegan.
“Everyone using the app can now look out for the Vegan Trademark and be completely satisfied that what they choose is suitable for vegans when they see it alongside registered products.”
Interest in veganism is at an all-time high, with an estimated 600,000 vegans in the UK. In 2020, 15,206 products were registered with the Vegan Trademark, bringing the total products registered today to over 48,000 globally.