One of the world's biggest nail care brands, OPI, is launching Nature Strong by OPI - a vegan nail polish line.
The new animal-free range is aimed at conscious consumers who don't want to choose between natural and high performance.
According to the brand, Nature Strong offers long-lasting, highly pigmented colour with a high shine finish that stays on for up to seven days without fading. New products are made with natural plant-based ingredients that are derived from sugar cane, manioc, wheat, potatoes and corn. The combination provides up to 75% natural origin colour and 65% natural origin Top Coat. The new formula offers high-quality vegan lacquer that is easy to apply and dries quickly.
The line features 30 shades inspired by nature and a Top Coat for added shine and protection.
The colours include dusty rose, carnation pink, and bright yellow (Knowledge is Flower, Big Bloom Energy, Make My Daisy), cobalt blue, lavender-grey, cool blue (Shore Is Something!, Right as Rain, Raindrop Expectations), deep purple, shimmery burgundy, and radiant pink (A Great Fig World, Raisin Your Voice, Simply Radishing), many of which are the colours of fruits and vegetables.
With sustainability in mind, the bottles and caps are made from 20% recycled materials. OPI new nail polish range has also gained Vegan Trademark from The Vegan Society.